Gertrūda Gilytė is a Lithuanian born artist based in Berlin. She is researching how personal development and other contemporary self-soothing techniques manifest in today’s world, particularly in relation to media and the economy.
Since 2018, she has explored personal development as a performative artistic practice, critically reflecting on the culture of positivity without cynicism or character-based performance. Her primary medium is durational performance, shared mainly on Instagram and TikTok, where she has maintained a daily posting routine for five years. This consistent presence highlights the evolving nature of art’s presentation and consumption in the digital age.
Using accessible language, Gilytė bridges thoughtful critique with emotional expressiveness, making her work engaging and widely understood. Her self-improvement-based performances seek recognition in the art world while artistically embracing the positive aspects of the methods they examine. Unique within Lithuania and beyond, her work remains both relevant and timely, offering critique and fresh perspectives on art, social media, and personal growth.
Gertrūda’s Tiktok: tiktok.com/@i_love_you_gertruda
Produced by Roots to Routes & Gertrūda Gilytė for MO museum
Credits Gertrūda Gilytė
Supported by the Lithuanian Council for Culture